Parmarth Niketan, Rishikesh, was blessed by the gracious visit of Pujya Swami Shri Rajendra Das Ji Maharaj, Head of the Malook Peeth. He was warmly welcomed by HH Pujya Swami Chidanand Saraswatiji, President of Parmarth Niketan. Their heartfelt meeting reflected a shared vision for preserving Sanatan Dharma, strengthening Indian values, protecting the environment, promoting cow welfare, and building a compassionate and prosperous nation.

On this auspicious occasion, the “Go Samman Ahwan Abhiyan” (Campaign for the Honour and Protection of Cows) was welcomed as a transformative initiative that extends beyond cow protection to embrace sustainable agriculture, rural empowerment, ecological conservation, and the preservation of India’s rich cultural heritage.

Pujya Swamiji emphasized that the cow is not merely an animal but a living symbol of compassion, harmony with nature, and India’s timeless civilizational values. Protecting cows also means protecting biodiversity, natural farming, village life, and the environment.

Pujya Swami Shri Rajendra Das Ji Maharaj shared that this campaign is a movement of awareness, service, compassion, and collective participation, inspiring society to reconnect with its cultural roots while fostering positive social transformation.

As a symbol of environmental commitment and spiritual growth, HH Pujya Swami Chidanand Saraswatiji presented a Rudraksha sapling to Pujya Swami Shri Rajendra Das Ji Maharaj.