GIWA’s awareness vehicle is on duty at the prestigious Maha Kumbh Mela 2025, raising awareness of hygiene and sanitation. As one of the largest mass gatherings in India, the Kumbh Mela provides an ideal platform to inspire positive action and behavioral change.

In collaboration with Dettol India, Banega Swasth India and Parmarth Niketan, GIWA is using faith as a medium to promote hygiene and sanitation. Through engaging activities and impactful messaging, we are capturing devotees’ attention and encouraging them to adopt and spread these essential practices.

Our awareness vehicle, featuring powerful hygiene messages, has drawn immense appreciation. Many devotees have pledged to carry these messages forward, fostering a ripple effect of change within their communities.